Lê Tất Đạt — Email Copywriter for Language & EdTech Brands

Writing Samples

Two samples. One niche. No filler.

Context note: Both samples are written for a fictional language course (pronunciation training for non-native English speakers). All content, brand names, and student scenarios are hypothetical and created to demonstrate copy style, structure, and audience understanding.

Sample 01 — Email Copywriting

Welcome Email Sequence
for a Pronunciation Course

5-email nurture sequence · Sent over 8 days · Target: Non-native English speakers in Asia

Full Sequence

Sent immediately on signup

Subject: Your pronunciation guide is here (+ something I wish I knew earlier)

[First Name], Your guide is at the top of this email — grab it whenever you're ready. One thing before you do, though. Most people who struggle with pronunciation assume they have an accent problem. So they practice vowels. Record themselves. Compare their voice to native speakers and feel like something is just fundamentally broken. It's not your accent. English sounds almost nothing like how it's written — and nobody ever showed you the gap. Native speakers compress words, blend sounds, drop syllables entirely without realizing it. Not sloppiness. Just how the language actually works at speed. That's what we're working on. Talk soon, [Name]

Day 2 — The real problem

Subject: The real reason people don't understand you

[First Name], Something I've noticed working with students over the years: The ones who struggle most aren't the ones with the heaviest accents. They're the ones who learned English mostly by reading it. Reading teaches you how words look. It does almost nothing for how they actually sound in a real conversation. So when you speak, your brain produces letters — not sounds. What comes out is grammatically fine, but oddly foreign to a native ear. And you can't quite figure out why. A quick example. The phrase "I want to get it done" — in normal conversation, that sounds closer to "I wanna geddit done." Not slang. That's just connected English at natural speed. Your ear was never trained for that version. So your mouth never learned to produce it. That's the gap. And it's fixable. More tomorrow. [Name]

Day 4 — Teach something real

Subject: 3 sounds that change everything

[First Name], Today I want to give you something concrete. Three things that happen in almost every English conversation — that most learners never catch because no one taught them to listen for it. Linking. When a word ends in a consonant and the next starts with a vowel, speakers run them together. "Turn it off" doesn't sound like three words. It sounds like "Tur-ni-toff." Same words, completely different shape. Reduction. Small function words — can, was, have, to — get swallowed in normal speech. "I can go" often becomes "I c'n go." The "can" barely registers. Flapping. In natural speech, the T and D sounds between vowels collapse into the same soft tap. "Better" sounds like "Bedder." "Water" sounds like "Wadder." Pull up any casual YouTube video — an interview, a vlog, anything with natural conversation — and just listen for these. Give it ten minutes. Once you start hearing them, you'll notice them everywhere. [Name]

Day 6 — Bridge to offer

Subject: How long does this actually take?

[First Name], The question that comes up most: how long is this actually going to take? Fair. And I'll be straight with you. For most students, the first real shift happens somewhere around weeks 3 or 4. Not a transformation — just a moment where someone understood you the first time without asking you to repeat yourself, or where you caught yourself producing a sound naturally that you'd have overthought before. But here's what actually determines the timeline, and it has nothing to do with how talented you are or how many hours you put in. It depends on whether you're training the right sounds in the right order — or drilling whatever feels comfortable. Most people default to what they're already decent at. So they spend months polishing areas that aren't the actual bottleneck and wonder why nothing's shifting. Tomorrow I'll share how the students who improve fastest actually structure their week. Probably not what you'd expect. [Name]

Day 8 — Soft pitch

Subject: The students who improve fastest all do this

[First Name], Last email before I mention the course — and I'll keep this short. One thing that separates students who make real progress from those who plateau after a few weeks: they treat listening as the actual work, not a warmup. Most learners spend maybe 10–15% of their time on input. The rest goes to speaking practice, vocabulary, grammar review. It feels productive. It usually isn't — at least not in the right direction. The students who improve fastest flip that. They spend most of their time in comprehensible input. Audio that's close enough to their level to understand, but real enough to expose them to natural speech patterns. Their speaking improves because their ear improves first. [Course Name] is built entirely around that principle — an 8-week program that starts where the actual gap is, not where it's comfortable to start. [LINK TO COURSE] Any questions before joining, just reply here. I'll get back to you personally. [Name]

Sample 02 — Sales Page Copy

Short-Form Sales Page
for a Pronunciation Course

~750 words · Above-the-fold to CTA · Same fictional course as Sample 01

Full Page

Headline

You Don't Have an Accent Problem.
You Have a Listening Problem.

Here's why most pronunciation courses fail you — and what actually works.

Opening

Your grammar is fine. Your vocabulary isn't the problem.

You've been studying for years. You can write a professional email without thinking twice. In a classroom, you're fine.

But in a live conversation — a meeting, a phone call, anything where you can't pause and edit — something doesn't translate. People ask you to slow down. Or they nod like they followed along, and you realize later they didn't catch half of it.

You walk away unsure whether it was your pronunciation, your phrasing, or just bad luck. It keeps happening. And the standard advice — practice more, speak more — hasn't changed anything.

The issue almost certainly isn't what you think it is.

Root Cause

English sounds almost nothing like how it's written.

Native speakers don't articulate every syllable. They run words together, reduce function words to near-nothing, soften consonants in ways no textbook covers. It's not sloppiness — that's just how the language works at natural speed.

If you learned English primarily through reading, classrooms, or subtitled content, your ear was trained on a version of the language that doesn't really exist in live conversation. So when you speak, you produce something technically correct that sounds off to a native listener — and you can't figure out why, because no one ever showed you the gap.

Most pronunciation courses skip this entirely. They treat the accent, not the ear. Which is why most of them don't work.

The Solution

[Course Name] — Train your ear first. Your mouth follows.

An 8-week system built around one principle: comprehensible input at the right level, in the right order, with structured output practice after.

Weeks 1–2

Connected Speech Foundations — how English actually flows

Weeks 3–4

Rhythm & Stress Patterns — where the music of English lives

Weeks 5–6

Real Conversation Practice — shadowing at natural speed

Weeks 7–8

Speaking Confidence in Context — using it when it counts

Who It's For

Non-native speakers who understand English but struggle to be understood
Professionals who want to sound more natural in meetings and presentations
Learners tired of courses that teach rules but not real speech

What You Get

Video lessons — self-paced, revisit anytime
Shadowing audio tracks at 3 different speeds
Weekly live Q&A sessions with the instructor
Private community access for accountability and practice
Lifetime access + all future updates included

[Course Price]

One-time investment · Lifetime access · 30-day guarantee

Enroll Now →

Questions before joining? Reply to any email — I read every one.

Most people keep practicing what they're already decent at and wonder why nothing's shifting. The method matters more than the hours — and this program is built around exactly that.

What Students Say

From the Vietnamese-language community

Click to view full screenshot

"Cảm ơn Đạt đã dành thời gian để soạn lộ trình tiếng Anh rõ ràng và chi tiết như vậy. Đúng là mình đang ở điểm nghẽn mà Đạt nhắc đến — vòng lặp bắt đầu, nản, từ bỏ, rồi bắt đầu lại. Mình sẽ áp dụng lộ trình trong 30 ngày."

"Thank you for putting together such a clear, detailed roadmap. You pinpointed exactly where I was stuck — the kind of bottleneck that makes you want to quit when progress feels invisible. I'm committing to your system for 30 days."

Language Learner

1-on-1 Roadmap Analysis

Originally written in Vietnamese

Click to view full screenshot

"Bạn làm việc quá chuyên nghiệp, hơn nữa lại cực kỳ sâu sắc trong cách quan sát và hỗ trợ một người. Bạn không chỉ giúp tôi nhìn lại con đường đã đi qua — bạn mở ra cả một hành trình và điểm đến với những mục tiêu rõ ràng. Cảm giác được chỉ dẫn đúng hướng khiến tôi bớt mông lung hơn rất nhiều."

"You work with exceptional professionalism — and what stood out most was how deeply you observe and support a person. You didn't just help me reflect on where I'd been. You opened up a full journey with a clear destination. Being guided in exactly the right direction made everything feel less overwhelming."

Language Learner

1-on-1 Roadmap Analysis

Originally written in Vietnamese

Click to view full screenshot

"Mình nghĩ sách rất hay và xứng đáng với thời gian và tiền bạc mình bỏ ra. Phần Giao tiếp đa văn hoá — đặc biệt là high-context và low-context — là một trong những phần thực dụng nhất mình từng đọc về chủ đề này."

"The ebook is genuinely worth every bit of time and money I put in. The cross-cultural communication section — especially the high-context vs. low-context framework — is one of the most practical things I've read on the subject."

Ebook Reader

Breaking Through Languages at Work

Originally written in Vietnamese

Click to view full screenshot

"Điều tâm đắc nhất là học ngoại ngữ không phải cố học thật nhiều trong một lúc, mà quan trọng là kiên trì mỗi ngày và đi đúng từng bước. Trước đây em nghĩ nhớ nhiều từ vựng là đủ. Cách anh chia sẻ làm em thấy rõ: cần xây nền trước, luyện đều đặn, và dùng được trong thực tế mới là quan trọng."

"The biggest shift was realizing that language learning isn't about cramming — it's daily consistency and following the right steps in order. I used to think vocabulary volume was the key. This completely changed how I see it: build the foundation first, practice consistently, then use it in real life."

Ebook Reader

Sharp Listening · Natural Speaking

Originally written in Vietnamese

Two samples. One niche. No filler.

Simple process, no surprises

Services & Starting Rates

From the Vietnamese-language community

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